Statement of Intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? My magazine is aimed at a 16–25-year-old audience and is inspired by contemporary youth fashion, digital culture, and a more creative, alternative, house style. The brand identity of my magazine will be established through a consistent, recognisable aesthetic communicated through colour palettes, fonts, and images. I will use a collage-style layout, experimental typography, and a mix of editorial and candid photography, inspired by conventional Gen Z fashion publications. The colour palette will consist of pastel pink, purple, and blue with bold, darker accents of navy blue. I also want to experiment with layering, cut-outs, and mixed textures to create a unique tone. My intended use of unconventional layouts communicates creativity, individuality, and trend awareness, which aligns with the expectations of a young, fashion-conscious au...
